Stack / proficiencies
Tools are verbs, not trophies.
I use technology to compress the distance between a commercial question and a working answer. Hover a tool to see the job it performs in the system.
My rule
Buy the commodity. Build the advantage. Instrument both.
Reasoning & build
AI and developer layer
Claude
Research, synthesis, agents, and judgment-heavy work
proficientOpenAI
Model routing, structured generation, and multimodal workflows
proficientHiggsfield
Generative motion, cinematic concepting, and production-ready visual studies
proficientGitHub
Versioned systems, reusable code, and deployment discipline
proficientCLI
Direct, scriptable control of data, code, and infrastructure
proficientAPIs
The connective tissue between commercial tools and decisions
proficientMCP
Giving AI controlled access to the systems where work happens
proficientOrchestration
Workflow and automation
n8n
Complex, inspectable automations and agent workflows
proficientMake
Fast integration design across commercial systems
proficientClay
Waterfalls, enrichment, scoring, and signal orchestration
proficientWebhooks
Event-driven handoffs without manual latency
proficientSource of truth
CRM and revenue operations
Salesforce
Enterprise CRM architecture, forecasting, and governance
proficientHubSpot
Lifecycle design, automation, reporting, and funnel rebuilds
proficientRevenue Hero
Inbound routing and high-intent buyer conversion
proficientChili Piper
Speed-to-lead and scheduling orchestration
proficientData & signals
Enrichment and intent
Apollo
Account and contact data for go-to-market execution
proficientCommon Room
Multi-source signal aggregation and community intelligence
proficientFullEnrich
Multi-vendor contact waterfalls
proficientRB2B / Warmly
Person- and company-level visitor intent
proficientZoomInfo
Market intelligence and account research
proficientCognism
International B2B data and prospecting
proficientActivation
Outbound and engagement
Instantly
Email infrastructure, sequencing, and deliverability
proficientSmartlead
Scaled outbound campaign infrastructure
proficientHeyReach
LinkedIn workflow orchestration
proficientLemlist
Personalized outbound and multichannel testing
proficientVercel
Fast deployment of tools, dashboards, and buyer experiences
proficientThe important part
The stack is never the strategy.
A good architecture makes data legible, decisions faster, handoffs explicit, and learning cumulative. If it only makes activity easier, it is automation theater.