Stack / proficiencies

Tools are verbs, not trophies.

I use technology to compress the distance between a commercial question and a working answer. Hover a tool to see the job it performs in the system.

My rule

Buy the commodity. Build the advantage. Instrument both.
01

Reasoning & build

AI and developer layer

Claude

Research, synthesis, agents, and judgment-heavy work

proficient
OA

OpenAI

Model routing, structured generation, and multimodal workflows

proficient
HF

Higgsfield

Generative motion, cinematic concepting, and production-ready visual studies

proficient

GitHub

Versioned systems, reusable code, and deployment discipline

proficient
>_

CLI

Direct, scriptable control of data, code, and infrastructure

proficient
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APIs

The connective tissue between commercial tools and decisions

proficient
MCP

MCP

Giving AI controlled access to the systems where work happens

proficient
02

Orchestration

Workflow and automation

n8n

Complex, inspectable automations and agent workflows

proficient

Make

Fast integration design across commercial systems

proficient
CL

Clay

Waterfalls, enrichment, scoring, and signal orchestration

proficient

Webhooks

Event-driven handoffs without manual latency

proficient
03

Source of truth

CRM and revenue operations

SF

Salesforce

Enterprise CRM architecture, forecasting, and governance

proficient

HubSpot

Lifecycle design, automation, reporting, and funnel rebuilds

proficient
RH

Revenue Hero

Inbound routing and high-intent buyer conversion

proficient
CP

Chili Piper

Speed-to-lead and scheduling orchestration

proficient
04

Data & signals

Enrichment and intent

AP

Apollo

Account and contact data for go-to-market execution

proficient
CR

Common Room

Multi-source signal aggregation and community intelligence

proficient
FE

FullEnrich

Multi-vendor contact waterfalls

proficient
ID

RB2B / Warmly

Person- and company-level visitor intent

proficient
ZI

ZoomInfo

Market intelligence and account research

proficient
CG

Cognism

International B2B data and prospecting

proficient
05

Activation

Outbound and engagement

IN

Instantly

Email infrastructure, sequencing, and deliverability

proficient
SL

Smartlead

Scaled outbound campaign infrastructure

proficient
HR

HeyReach

LinkedIn workflow orchestration

proficient
LE

Lemlist

Personalized outbound and multichannel testing

proficient

Vercel

Fast deployment of tools, dashboards, and buyer experiences

proficient

The important part

The stack is never the strategy.

A good architecture makes data legible, decisions faster, handoffs explicit, and learning cumulative. If it only makes activity easier, it is automation theater.