Revenue leadership / GTM systems / applied AI
I build the system behind the number.
I lead revenue teams and build the infrastructure they run on, from positioning and pricing to pipeline intelligence, workflow orchestration, and coaching.
Chief Revenue Officer at meez ↗
Operator profile
The operating thesis
The best revenue leaders can move between the boardroom and the workflow without losing the thread.
Strategy without instrumentation is theater. Automation without judgment is noise. I connect the commercial model, the people running it, and the technical layer that makes better decisions repeatable.
Stryker Labs / selected builds
The portfolio is the proof.
The system should feel alive. Explore anonymized forecasting systems, daily control rooms, account intelligence, buyer workspaces, and motion studies built with tools including Higgsfield.
Open all labs →LAB 01 / Forecasting system
A forecast that explains itself.
A conviction model that separates booked revenue, calibrated pipeline, likely spillover, inbound capacity, and partner contribution.
Open the case study →Three late-stage paths can materially change the call.
One operator / four layers
Executive altitude. Builder proximity.
Commercial strategy
ICP, positioning, pricing, packaging, channel, and the choices that shape unit economics.
Set direction →02Revenue systems
Forecasting, signal capture, lifecycle design, attribution, and operational feedback loops.
See the work →03Technical build
APIs, enrichment, AI routing, workflow orchestration, CRM architecture, and CLI-native execution.
Open the stack →04Leadership system
Talent density, performance truth, coaching cadence, incentives, and Team One accountability.
Work together →Selected operating chapters
Proof across stages.
Not one playbook repeated five times. A career learning how revenue systems change from formation to scale.
meez
Chief Revenue Officer
One mandate across acquisition, conversion, retention, expansion, and the operating system beneath them.
↗02RepeatMD
VP of Sales
$10M → $25M ARR while growing the sales organization from 4 to 19.
↗03Moxie
VP of Sales
$2.1M → $3.3M MRR in seven months with material gains across lead-to-close and demo-to-close.
↗04Design Pickle
VP Sales & Partnerships
An AI-native outbound motion, pricing transformation, and a rebuilt commercial stack.
↗05Mindbody
Revenue leadership
Nine years across SMB, mid-market, expansion, and vertical leadership as revenue grew past $250M.
↗Builder’s bench
Fluent in the tools. Loyal to the outcome.
The stack changes. The operating principles do not: clean inputs, explicit logic, observable workflows, human judgment at the right moments, and a feedback loop that improves the system.
Explore the stack ↗revenue-system.trace
- 01capture
CRM + call + email + calendar
ready - 02enrich
account + intent + relationship context
ready - 03reason
route task to the right model
active - 04act
forecast / flag / coach / follow up
queued - 05learn
outcome returns to the system
watching